Trade & home services

A local trade website built to be found and ready to book work

A fast, findable site for a heating firm — structured for local search and designed to win the call.

Client: Brightwell Plumbing & Heating
Year: 2023
Services: Web Design Web Development SEO

The challenge

Brightwell did excellent work and survived almost entirely on word of mouth. Their old one-page site was invisible in search, said nothing specific about what they did or where, and gave a nervous first-time customer no reason to trust them over the next name in the directory. They were busy, but they had no control over where the next job came from.

What we did

The approach

Pages that match how people search

We built dedicated pages for each core service and each town they cover, so the site can rank for 'boiler repair in…' rather than competing on a single vague homepage. Real local intent, answered directly.

Design that earns a nervous first call

Clean, confident design with the trust signals that matter for trades — accreditations, real photography, response times and plain pricing guidance — so a stranger feels safe picking up the phone.

Built fast and built to last

A lightweight build that loads instantly on a phone signal in someone's driveway, with click-to-call everywhere and an enquiry form that actually gets used.

Local SEO foundations

Schema for the business and its services, a tidy Google Business Profile, consistent local citations and the on-page structure search engines need to understand the service area.

The outcome

What it delivered

3.2x: more organic enquiries within six months
Top 3: local pack rankings for core 'near me' searches
+48%: of enquiries now arriving outside word-of-mouth
1.4s: median mobile load time

“We used to just hope the phone would ring. Now we can see exactly where the work is coming from, and most weeks it's people who found us on Google rather than a mate passing our number on.”

Owner, Brightwell Plumbing & Heating

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