Plain-English writing on getting found and converting
The same advice we give clients, written down. No jargon for the sake of it, no padding — just the thinking behind why some sites get found and most don't.
The rest of the shelf
Crawlability 101: how search engines actually read your site
Before a page can rank, a search engine has to find it, read it and file it. Here's how that actually works — and where it goes wrong.
Toxic backlinks: how to audit, clean up and earn links the right way
Cheap links promise quick wins and deliver long-term damage. Here's how to clean up a toxic profile and build authority that lasts.
Shopify SEO: structuring collection and product pages that rank
On a Shopify store, your collection and product pages are the ones that earn money. Here's how to structure them so they rank.
Speed, video and conversion: a fast site that still feels premium
A site can be cinematic and fast at the same time. Here's how we use video and rich visuals without paying for it in load time.
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