Custom web development that's fast, accessible and built to rank
Hand-built Next.js & headless front-ends. Server-rendered, no bloat.
We build websites the way search engines and users both reward: server-rendered HTML, real semantics, and Core Web Vitals taken seriously from the first commit. No page-builder sprawl, and no four megabytes of JavaScript to render a paragraph of text a crawler should be able to read instantly.
across a recent custom build — comfortably inside Google's 'good' threshold.
What working with us on web development looks like
Next.js & headless builds
Modern React front-ends with the content server-rendered, so it's in the HTML for users and crawlers alike.
Static & server rendering
Every page pre-rendered or server-rendered — fully readable with JavaScript disabled, which is the cardinal SEO rule.
Semantic, accessible markup
Proper landmarks, headings and labels: better for assistive tech and for how Google understands the page.
Core Web Vitals budget
We set a performance budget up front and hold the build to it — images, fonts and scripts included.
CMS integration
Headless CMS wiring so your team can edit content without touching code or risking the front-end.
Analytics & events
Privacy-respecting analytics and conversion events set up so you can actually see what's working.
A clear path, no mystery
- 01
Architecture & data model
We agree the routes, content model and rendering strategy so the foundations are right before we build up.
- 02
Component build
We build a typed, reusable component library and assemble pages from it — consistent, testable, maintainable.
- 03
Performance & a11y pass
A dedicated pass for Core Web Vitals and accessibility: image optimisation, lazy-loading, focus order, contrast.
- 04
Launch & monitor
Careful launch with redirects mapped, then monitoring so regressions surface before they cost you traffic.
See how web development played out on a real brief and what it delivered.
TMD Motors — prestige car dealership
A premium, showroom-grade dealership site with a searchable stocklist and the full dealer toolkit — part-ex, sell-your-car, warranty and click & collect.
A plain-English read on the thinking behind this work.
Crawlability 101: how search engines actually read your site
Before a page can rank, a search engine has to find it, read it and file it. Here's how that actually works — and where it goes wrong.
- What's your tech stack?
- Usually Next.js with TypeScript and Tailwind, server-rendered or statically generated, often with a headless CMS. We pick tools for speed, longevity and SEO — not novelty.
- Who owns the code?
- You do, outright, in your own repository. We hand over clean, documented code with no proprietary lock-in and no dependency on us to make changes.
- Will we be locked in to you?
- No. The build uses standard, well-documented tools any competent developer can pick up. We'd rather you stay because the work is good than because leaving is painful.
- Can we edit content ourselves?
- Yes. We integrate a CMS so your team can manage pages, posts and key content safely, with the performance and structure baked into the components rather than left to chance.