Custom web development that's fast, accessible and built to rank
Hand-built Next.js & headless front-ends. Server-rendered, no bloat.
We build websites the way search engines and users both reward: server-rendered HTML, real semantics, and Core Web Vitals taken seriously from the first commit. No page-builder sprawl, and no four megabytes of JavaScript to render a paragraph of text a crawler should be able to read instantly.
across a recent custom build — comfortably inside Google's 'good' threshold.
What working with us on web development looks like
Next.js & headless builds
Modern React front-ends with the content server-rendered, so it's in the HTML for users and crawlers alike.
Static & server rendering
Every page pre-rendered or server-rendered — fully readable with JavaScript disabled, which is the cardinal SEO rule.
Semantic, accessible markup
Proper landmarks, headings and labels: better for assistive tech and for how Google understands the page.
Core Web Vitals budget
We set a performance budget up front and hold the build to it — images, fonts and scripts included.
CMS integration
Headless CMS wiring so your team can edit content without touching code or risking the front-end.
Analytics & events
Privacy-respecting analytics and conversion events set up so you can actually see what's working.
A clear path, no mystery
- 01
Architecture & data model
We agree the routes, content model and rendering strategy so the foundations are right before we build up.
- 02
Component build
We build a typed, reusable component library and assemble pages from it — consistent, testable, maintainable.
- 03
Performance & a11y pass
A dedicated pass for Core Web Vitals and accessibility: image optimisation, lazy-loading, focus order, contrast.
- 04
Launch & monitor
Careful launch with redirects mapped, then monitoring so regressions surface before they cost you traffic.
See how web development played out on a real brief and what it delivered.
Craftson Ceramics — Shopify replatform
A careful WooCommerce-to-Shopify migration that kept the rankings and rebuilt the buying journey around speed.
A plain-English read on the thinking behind this work.
Crawlability 101: how search engines actually read your site
Before a page can rank, a search engine has to find it, read it and file it. Here's how that actually works — and where it goes wrong.
What's your tech stack?
Usually Next.js with TypeScript and Tailwind, server-rendered or statically generated, often with a headless CMS. We pick tools for speed, longevity and SEO — not novelty.
Who owns the code?
You do, outright, in your own repository. We hand over clean, documented code with no proprietary lock-in and no dependency on us to make changes.
Will we be locked in to you?
No. The build uses standard, well-documented tools any competent developer can pick up. We'd rather you stay because the work is good than because leaving is painful.
Can we edit content ourselves?
Yes. We integrate a CMS so your team can manage pages, posts and key content safely, with the performance and structure baked into the components rather than left to chance.
The services that compound this one
Ready to talk about web development?
Tell us where you are and where you want to be. We'll tell you, plainly, whether we can help and what it would take.