Conversion rate optimisation that turns traffic into revenue
Research, hypotheses and testing — more revenue from the traffic you have.
Buying more traffic is expensive; converting more of the traffic you already have is leverage. We find where visitors hesitate, form clear hypotheses about why, and test changes that move revenue rather than vanity clicks. It's a programme, not a one-off redesign — small, compounding wins backed by evidence.
from a six-test CRO programme on a Shopify store (illustrative sample).
What working with us on conversion rate optimisation looks like
Analytics & funnel review
We find where visitors drop off and how much each leak is costing, so effort goes where the money is.
Heatmaps & session insight
Behavioural data and session recordings to see what people actually do, not what we assume they do.
UX & friction audit
An expert review against conversion principles to surface the obvious friction before we test the subtle stuff.
Hypothesis backlog
A prioritised list of testable ideas scored by likely impact, confidence and effort — no guessing.
A/B & multivariate testing
Properly powered experiments so wins are real and you're not fooled by noise or a good week.
Checkout & mobile conversion
Focused work on the highest-leverage moments: the product page, the basket, the checkout, and mobile.
A clear path, no mystery
- 01
Measure & research
We combine analytics, heatmaps and a UX audit to build a real picture of where and why conversions are lost.
- 02
Prioritise hypotheses
We turn findings into a ranked backlog of experiments, so we always test the highest-value idea next.
- 03
Test & validate
We run controlled A/B tests, reading them honestly — a flat result is information, not a failure.
- 04
Roll out & repeat
Winners ship permanently; learnings feed the next round. The programme compounds month over month.
See how conversion rate optimisation played out on a real brief and what it delivered.
Lumen Skincare — Shopify CRO
More revenue from the same traffic — bundles, trust and a faster mobile checkout for a skincare brand.
A plain-English read on the thinking behind this work.
Speed, video and conversion: a fast site that still feels premium
A site can be cinematic and fast at the same time. Here's how we use video and rich visuals without paying for it in load time.
Conversion Rate Optimisation, answered straight
Still wondering about something? Ask us directly.
How much traffic do we need to test?
Enough conversions to reach significance in a reasonable window — as a rough guide, a few hundred conversions a month per tested page. Below that, we lean on qualitative research and best-practice fixes instead of slow tests.
What kinds of things do you test?
Page structure, messaging and value proposition, product-page detail, pricing presentation, trust signals, form length, and checkout flow. We test what's likely to move money, not button colours for the sake of it.
How long does a test take?
Typically two to four weeks to reach a confident result, depending on traffic and effect size. We won't call a test early just because the numbers look good on day three.
Do you do CRO specifically for Shopify?
Yes. We work within Shopify's product, cart and checkout flows, including Shopify Plus scripts and checkout extensibility, to test and ship conversion improvements safely.
The services that compound this one
Ready to talk about conversion rate optimisation?
Tell us where you are and where you want to be. We'll tell you, plainly, whether we can help and what it would take.