Technical SEO: if Google can't read it, it can't rank it
Crawlability, indexable copy, render, schema and Core Web Vitals.
Technical SEO is the difference between a site Google can fully read and one it quietly ignores. We make sure every important page is crawlable, returns the right status codes, renders its content in HTML rather than only after JavaScript, and is described with clean structured data. It's unglamorous and it's where most rankings are won or lost.
after fixing render-blocking and crawl waste on a JavaScript-heavy site.
What working with us on technical seo looks like
Crawl & log analysis
We crawl the site like Google does and, where possible, read server logs to see what's actually being crawled and wasted.
Render & indexability
We confirm your copy exists in the server-rendered HTML, not hidden behind client-only JavaScript that crawlers may skip.
Site architecture
A flat, logical structure with deliberate internal links so important pages are easy to reach and easy to rank.
Canonicalisation & redirects
Clean canonicals, tidy redirect chains and no duplicate-content traps splitting your signals.
Sitemaps & robots
Accurate XML sitemaps and a robots policy that guides crawlers to what matters and away from what doesn't.
Structured data & Vitals
Valid schema for rich results, plus Core Web Vitals work so speed isn't quietly capping your rankings.
A clear path, no mystery
- 01
Crawl & diagnose
A full technical crawl and audit to find what's blocking indexing, wasting crawl budget or splitting signals.
- 02
Fix indexability
We resolve render, status-code, canonical and architecture issues so the right pages get crawled and indexed.
- 03
Structure & schema
We tighten internal linking and add valid structured data so Google understands context and entities.
- 04
Validate & monitor
We validate fixes in Search Console and testing tools, then monitor indexing and Vitals over time.
See how technical seo played out on a real brief and what it delivered.
Harbour Financial — SEO turnaround
Undoing a previous agency's spam links, then rebuilding authority with genuine editorial coverage.
A plain-English read on the thinking behind this work.
Crawlability 101: how search engines actually read your site
Before a page can rank, a search engine has to find it, read it and file it. Here's how that actually works — and where it goes wrong.
Our site is a JavaScript app — is that an SEO problem?
It can be. If content only appears after client-side JavaScript runs, crawlers may not see it reliably. We move meaningful content into server-rendered HTML so it's there on first load — for users and for Google.
Why aren't our pages getting indexed?
Common causes are render problems, accidental noindex or canonical tags, thin or duplicate content, poor internal linking, and crawl budget wasted on junk URLs. An audit pinpoints which apply to you.
Can you fix our Core Web Vitals?
Yes. Most Vitals failures come down to images, fonts, layout shift and heavy JavaScript. We diagnose the specific causes on your site and fix them at the build level, not with a plugin.
Can you handle a site migration safely?
Yes — migrations are where traffic is most often lost. We map redirects comprehensively, preserve structure and schema, and monitor indexing and rankings closely before and after the switch.
The services that compound this one
Ready to talk about technical seo?
Tell us where you are and where you want to be. We'll tell you, plainly, whether we can help and what it would take.