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Creator economy & talent

A conversion-led landing page to sign up TikTok LIVE hosts

A bold, conversion-first landing page for a UK TikTok LIVE creator programme — built to turn cold visitors into applicants.

Client
LiveLab
Year
2025
Services
Web DesignWeb DevelopmentConversion Rate Optimisation
LiveLab website — LiveLab — TikTok LIVE creator program
The challenge

LiveLab signs, trains and manages TikTok LIVE hosts, and needed a site that did one job exceptionally well: turn a cold visitor — often someone with no streaming experience and no following — into a programme applicant. That meant making an unfamiliar opportunity feel credible and low-risk within seconds, spelling out the offer (training, target bonuses, management, ban support) in plain language, and removing every reason not to apply — all on the phone, where the audience actually lives.

What we did

The approach

01

One page, one decision

A focused, single-action landing page where every section — the promise, the benefits, how it works, reviews and FAQ — is sequenced to build belief and funnel toward a single call to action: apply to the programme.

02

A brand that feels native to the platform

A confident black-and-pink identity and an oversized 'Get signed. Go LIVE.' headline that reads as part of TikTok culture, not a generic 'work from home' pitch — so the right people lean in and the wrong ones self-select out.

03

Objections answered before they're asked

Benefits, a plain how-it-works flow, real reviews and an FAQ structured to dissolve the exact doubts that stop people applying: do I need experience, what do I actually get, and is this legit.

04

Built fast and mobile-first

A lightweight, mobile-first build that loads quickly and keeps the apply action within reach at every scroll position — because almost everyone who lands here is on a phone.

The outcome

What it delivered

Live
designed, built and shipped — live at thelivelab.net
1 action
every section funnels to a single step: apply to the programme
Mobile-first
built for where the audience already is — their phones
UK · 18+
tightly targeted: UK applicants, no experience or following needed
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