A luxe Shopify storefront for affordable, inspired-by fragrances
A dark, premium Shopify storefront that makes affordable, inspired-by fragrances feel genuinely luxury — consumer and wholesale.
- Client
- Spectra Perfumes
- Year
- 2025
Spectra sells pocket-sized fragrances inspired by the big luxury houses at a fraction of the price — a brilliant offer that's genuinely hard to present. Sell it cheaply and it looks like a knock-off; over-design it and the price stops making sense. The brand needed a storefront that felt like the £200 bottle, wrapped around an affordable, fast-moving catalogue spanning men's, women's, unisex and niche scents — plus a wholesale channel for trade buyers.
The approach
Luxe art direction, accessible price
A dark, gold-accented identity and cinematic lifestyle photography — the perfume in a jeans pocket, a car console, a weekend bag — that sells the feeling of luxury while the pricing stays firmly within reach.
A custom Shopify build, not a theme
Built on Shopify with a bespoke storefront rather than an off-the-shelf template, so the brand looks like itself and the store stays fast as the catalogue grows.
Collections that match how people shop
Clear architecture across men's, women's, unisex and niche, with 'inspired by' framing, so a shopper can find their scent by gender, occasion or the house it nods to.
Trade-ready and mobile-first
A wholesale channel for stockists alongside the consumer store, all built mobile-first and image-led — because that's where the buying actually happens.
What it delivered
- Live
- designed, built and shipped — live at spectraperfumes.co.uk
- Shopify
- a custom luxe storefront, not an off-the-shelf theme
- Retail + wholesale
- a full consumer store plus a trade channel for stockists
- Mobile-first
- fast, image-led and built to convert on a phone
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