The Marketing District
Solar & renewable energy

A cinematic, conversion-led site for a premium solar installer

A dark, cinematic site for a premium solar installer — a scroll-driven energy-flow story, a live savings calculator and a clear path to a quote.

Client
Solstice
Year
2026
Open live site
The challenge

Solar is a considered, high-value purchase sold in a market full of pushy, samey sales sites. Solstice needed to feel premium and genuinely trustworthy, make a technical product feel simple and exciting, and turn interest into booked surveys — without a single hard-sell cliché.

What we did

The approach

01

A scroll-driven energy story

An interactive 'photon to powered home' sequence walks visitors through array, inverter, storage and home — turning a technical system into a clear, cinematic story.

02

A live savings calculator

An instant, interactive estimate that lets homeowners see their own numbers — the single most persuasive moment, placed exactly where intent peaks.

03

Proof, not pressure

Real stats — installations, deployed capacity, owner savings and ratings — and a calm, premium tone that builds trust instead of pushing.

04

A clear path to a quote

A frictionless route to book a survey or request a quote kept within reach throughout, so a convinced visitor never has to hunt for the next step.

The outcome

What it delivered

Live
designed, built and shipped — live at solstice-solar.vercel.app
Interactive
a scroll-driven energy-flow story and live savings calculator
Trust
real proof points and a calm, premium tone — no hard sell
Fast
a heavy, interactive experience kept quick on mobile

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